PSM Racing has a unique advantage in that it can, amongst many things, cross-pollinate with the numerous other PSM entities for the ultimate benefit for PSM Racing and its client base. Access to consumer brands / sporting celebrities / sporting executives / events / high net worth individuals / sporting and community organisations and the nation’s long list of horse trainers, is readily available to PSM Racing.

There is simply no limit here to what can be achieved with PSM Racing and its dedicated team committed to achieve the goals of the individuals and organisations its serves.

Pacific Sports Management (PSM) has been around for over twenty years. and is a multi-sport international sports agency.

From humble beginnings PSM has blossomed from a boutique sports management firm to a market leading, multi-sport, international sports agency juggernaut. PSM traditionally focused on Rugby League but has grown to service clientele from a variety of sports such as Rugby Union, Surfing, Basketball all the way through to US sports such as the NFL. PSM have led the industry in contract negotiations, marketing, sponsorships & endorsements, corporate networking, and consulting for over two decades and we are always looking at future opportunities to expand our horizons.

For a number of years, PSM handled the commercial rights for some of the country’s largest horse trainers, including Ciaron Maher Racing and Tony Gollan.

Ciaron Maher Racing was one of the first trainers, if not the first, to wrap a business concept around the brand. They created a brand and have built a business around it which is more than just racing horses.

They asked PSM to come on board and help commercialise it and, from that, grew an interest in racing on our part, and that led to us deciding to set up a completely separate entity – PSM Racing.